Bell & Ross BR-03 Helipad makes a helicopter part of the time display

Bell & Ross builds the BR-03 Helipad around a miniature helicopter scene. A black rotating disc represents the heliport and indicates the hours; the helicopter’s nose marks the minutes, while its blades indicate seconds. Yellow accents and a matching rubber strap make the graphic idea immediately visible against the dark case.

The 41mm micro-blasted black ceramic case is 10.6mm thick and contains automatic calibre BR-CAL.327, with a stated 54-hour power reserve. Anti-reflective sapphire covers the display, and water resistance is rated to 100 metres. An additional black synthetic-fabric strap offers a quieter alternative to the yellow rubber.