Bubblegum meets the multiverse: XG's marbled pink G-SHOCK

Colour usually arrives on a watch as paint, printing or a replaceable strap. For its first watch collaboration with the seven-member group XG, Casio mixes different hues into the resin itself. Garal colour moulding leaves pink-and-white veins running unpredictably through the GMA-S110XG-4A's resin case and strap. Each piece has its own marbled arrangement, closer to an injection-moulded sculpture than a simple coloured product.

That wild surface frames an equally expressive analogue-digital dial. A polarised finish changes colour as the wrist tilts, while the XG emblem appears on the dial, loop and caseback. Casio connects the saturated look to the energy of 1990s R&B and XG's self-described X-POP identity. Its 110-series shape is chunky and layered, making it a fitting canvas for a deliberate overload of pink.

Announced in May 2026 and launched in June in Japan and selected Asian markets, the watch still has the usual G-SHOCK fundamentals: shock resistance, magnetic resistance, 200m water resistance, world time and a 1/1000-second stopwatch. It is special because manufacturing process and pop-cultural storytelling produce the same visual effect.