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New Releases · 2026-10-16

Donut Watch Co.’s Jelly Donut brings playful colour to a compact automatic

A 35mm steel automatic with a layered pink dial, rotating seconds display and full-lume minute track debuts at Windup Watch Fair before a limited online release.

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By Chronolume digest · Original English summary · Based on Windup Watch Shop

Donut Watch Co. Jelly Donut watch resting on powdered doughnuts
The Jelly Donut pairs a compact steel case with a layered pink dial. Donut Watch Co. ↗
This is a sourced news summary, not a hands-on review. Read the original reporting at Windup Watch Shop ↗

What to know

Donut Watch Co. has introduced the Jelly Donut, a compact mechanical watch built around a layered pink dial. Its fuchsia hour ring surrounds a jelly-coloured centre disc, where a rotating indicator near five o’clock provides running seconds. A fully lumed outer minute track and luminous hands keep the playful design functional after dark. The stainless-steel case measures 35mm and uses fixed spring bars with a dual-pass nylon strap.

Donut Watch Co. Jelly Donut displayed on a stack of powdered doughnuts
A second manufacturer image shows the Jelly Donut’s pink dial and compact proportions. Donut Watch Co. ↗

The watch uses a Japanese automatic movement and is rated to 50 metres. Windup Watch Shop lists a price of US$649 and 50 examples per day at the New York Windup Watch Fair from 16–18 October 2026. The manufacturer says a further small batch will be offered online on 19 October at 10:00 EDT. Each watch includes a pink plush travel case.

Donut Watch Co. Jelly Donut photographed with pink and white bird figures
The dial combines a jelly-coloured centre with a fuchsia hour ring and luminous outer track. Donut Watch Co. ↗

At a glance

Specifications reported by Windup Watch Shop
caseStainless steel
diameter35mm
movementJapanese automatic
functionsHours, minutes, rotating running-seconds indicator
waterResistance50m / 5 ATM
dialTwo-tone pink with jelly-coloured centre disc, fuchsia hour ring and fully lumed minute track
strapNylon dual-pass strap with fixed spring bars
priceUS$649
availability50 watches per day at Windup Watch Fair New York, 16–18 October 2026; small online batch 19 October 2026 at 10:00 EDT

Explore the watches

Donut Watch Co. Jelly Donut · Jelly Donut ↗

Source & attribution

Windup Watch Shop · Published 2026-10-16 ↗

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