Second Hour Memoir proves quartz belongs in elegant watchmaking

Australian brand Second Hour steps away from the usual round automatic sports watch with The Memoir, an architectural rectangular dress watch. A geometric dial, polished frame and small seconds register evoke Art Deco design, while the curved case is intended to follow the wrist rather than simply sit on top of it.

At around 7.3mm thick, the quartz-powered Memoir achieves an elegant profile without sacrificing the straightforward usability of an accurate battery-operated movement. Its proportions and graphic detail are the real attractions. The design makes a useful point for mechanical-watch enthusiasts: thoughtful watchmaking culture includes beautifully executed quartz pieces, too.