Independent Watchmakers · 2026-10-11

Not another salmon dial: Studio Underd0g gives the 03SERIES a textured twist

The Salm0n monopusher chronograph turns a familiar watchmaking colour into an unconventional dial design, powered by a Swiss Sellita SW510 M.

By Chronolume digest · Original English summary · Based on Studio Underd0g official product information

Studio Underd0g 03SERIES Salm0n, a hand-wound monopusher with a textured, fish-skin-inspired dial. Studio Underd0g ↗

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This is a sourced news summary, not a hands-on review. Read the original reporting at Studio Underd0g official product information ↗

What to know

Salmon-coloured dials have become a familiar sight in enthusiast watchmaking. Studio Underd0g's 03SERIES Salm0n flips the cliché by referencing the fish's shimmering skin rather than simply painting a dial pink. Its layered face combines a dark textured centre with warm salmon-toned accents and two unequal chronograph registers, offering a visually complex take on the brand's established offbeat style.

Salm0n’s contrasting dial photographed with its namesake colour inspiration. Studio Underd0g / official product and press photography ↗

Behind the dial is a substantial horological upgrade: the Swiss Sellita SW510 M, a hand-wound monopusher chronograph operated through one pusher instead of the usual two. It delivers a stated 63-hour reserve and custom-finished movement bridge, visible through sapphire. The 38.5mm steel case measures 13.6mm thick and offers 50-metre water resistance. Priced at £1,750 on the brand's website, the Salm0n positions Studio Underd0g’s humour alongside a more ambitious mechanical proposition.