Bravur and Zwift turn virtual cycling culture into a Swedish mechanical watch

Swedish watchmaker Bravur has joined virtual-cycling platform Zwift for one of 2026’s most playful sports collaborations. Beneath the compact steel case is a black dial inspired by Zwift's fictional racing landscapes, including a textured volcanic centre and references to in-game power-ups.

The seconds hand flashes Zwift orange. Rather than applying a large partner logo and stopping there, the designers tucked cycling symbols into the hour indices, included a luminous ring inspired by the platform's Tron bike and engraved the watchback with rider graphics.

The 37mm case measures 44.6mm lug to lug. A Swiss Sellita SW200-2 Power+ automatic movement provides an upgraded reserve; Bravur’s specification lists up to 62 hours. Water resistance is 100 metres, and black and orange FKM straps come with the watch.

Only 100 individually numbered watches were produced, each hand-assembled in Båstad, Sweden. Announced in June 2026, this is Nordic restraint with an unexpected streak of digital culture.